Latest Articles

Honest, independently researched reviews and comparisons. Affiliate links where noted.

Roundup

Best Email Marketing Tools 2026 — Honest Roundup

Last updated: June 2026 | Northstar Lead Automation

Review

Kit (ConvertKit) Review 2026 — Honest Verdict for Creators

Last updated: June 2026 | Northstar Lead Automation

Comparison

Kit vs. Mailchimp 2026 — Head-to-Head Comparison

Last updated: June 2026 | Northstar Lead Automation

Comparison

Kit vs. Moosend 2026 — Head-to-Head Comparison

Last updated: June 2026 | Northstar Lead Automation

Review

Moosend Review 2026 — Honest Verdict for Budget-Conscious Businesses

Last updated: June 2026 | Northstar Lead Automation

Comparison

Moosend vs. Mailchimp 2026 — Head-to-Head Comparison

Last updated: June 2026 | Northstar Lead Automation

Article

Best Email Marketing for Small Businesses in 2026: What Actually Works

Before comparing platforms, it's worth being explicit about what small businesses should evaluate:

Article

How to Migrate from Mailchimp to Kit in 2026 (Without Losing Your List)

Rushing the export is the most common migration mistake. Take 30–60 minutes to document your current setup before touching anything.

Article

Kit (ConvertKit) Pricing 2026: Full Breakdown for Creators and Newsletter Writers

Kit offers three plans: Free, Creator, and Creator Pro. Each tier is designed around a specific stage of the creator journey.

Article

Mailchimp Pricing 2026: The Hidden Costs They Don't Advertise

Mailchimp offers four tiers: Free, Essentials, Standard, and Premium. Here's what each plan costs at the contact levels that matter most to small and mid-size businesses.

Comparison

Mailchimp vs Moosend Email Deliverability 2026: Which Actually Reaches the Inbox?

First, a clear definition. Deliverability is not the same as "delivered." Your email marketing platform will show you a "delivered" rate that excludes hard bounces — but an email that lands in the spam folder is technic…

Article

Moosend Pricing 2026: Full Breakdown — Every Tier, Every Feature, Every Dollar

Almost everyone uses Moosend Pro. It's a single paid tier with pricing that scales based on your subscriber count — no artificial feature gating between "Standard" and "Premium" tiers like competitors use.

About the Reviewer

Silicon Valley born and raised. 20+ years of professional experience. And apparently this is what I do for fun.

I test email marketing tools so you don’t have to sit through 47 demo calls. Honest reviews, zero BS. Enjoy the Duel. ⚔️